The WWF – that’s World Wildlife Federation and not the World Wrestling Federation – has opened up a new campaign aimed at getting China’s young people to be more aware of the fate of wild animals.
“We developed the world’s first mobile application where a virtual bear interacts with real environment, in real time. Through your mobile, you can control wildlife’s fate virtually and for real. Virtually, point your phone anywhere and see the bear bump into walls, trip down stairs, get run over by moving cars, and become defenseless against humans.”
You can download the application at the WWF’s China Biodiversity Program web page.
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