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Sulake is an online entertainment company focused on virtual worlds and social networking. Currently these properties include virtual world Habbo and social networking service IRC-Galleria. However, the company has just announced a beta-test version of a new virtual world, Bobba, designed for mobile phones.

Bobba on a Nokia

Bobba on a Nokia

Currently it is available for a number of Nokia phones but an iPod version is in development. Both Bobba and Habbo are developed and published by Sulake, but Bobba is a service and brand of its own, and you have to be 16 years or older to use Bobba.

Antti Vilpponen of ArcticStartup said of his first experience using it; “I did have a chat with some of the other Finnish users in the service and liked the way the chatting worked. Unfortunately, that is then again pretty much the only thing I really liked in the service.”

He goes on to say that the “real downside I felt, that is still understandable – is the flow in the service; what do I do once I have set up my room, how do I find friends (I was unable to friend any of the other users), how do I decorate my room?”

Despite these limitations, he did say that “I guess I’m too eager – the service is in its early public beta.”

Primary Source: Bobba Home page

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