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Posts Tagged ‘Habbo’

Habbo, which see more than 11 million unique users each month, today released its annual Global Habbo Youth Survey Brand Update. The study, says Habbo, explores teens’ connection and interests toward individual brands and highlights their preferences in categories including consumer electronics, music, sportswear, and games. On the game/virtual worlds front, Runescape maintained its number one status among US respondents, followed by Gaia Online, IMVU, World of Warcraft, and Club Penguin.

Top Online Games / Virtual Worlds (other than Habbo)
1. Runescape
2. Gaia Online
3. IMVU
4. World of Warcraft
5. Club Penguin
6. MySpace
7. Meez
8. Maple Story
9. Neopets
10. The Sims

Top Web sites (other than Habbo)
1. MySpace
2. YouTube
3. Facebook
4. Addicting Games
5. Runescape
6. Google
7. Yahoo
8. Gaia Online
9. Club Penguin
10. Miniclip

The study was conducted in April, 2009, collecting the opinions of some 112,000 teens between the ages of 11-19.

Source: Virtual World News

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Sulake is an online entertainment company focused on virtual worlds and social networking. Currently these properties include virtual world Habbo and social networking service IRC-Galleria. However, the company has just announced a beta-test version of a new virtual world, Bobba, designed for mobile phones.

Bobba on a Nokia

Bobba on a Nokia

Currently it is available for a number of Nokia phones but an iPod version is in development. Both Bobba and Habbo are developed and published by Sulake, but Bobba is a service and brand of its own, and you have to be 16 years or older to use Bobba.

Antti Vilpponen of ArcticStartup said of his first experience using it; “I did have a chat with some of the other Finnish users in the service and liked the way the chatting worked. Unfortunately, that is then again pretty much the only thing I really liked in the service.”

He goes on to say that the “real downside I felt, that is still understandable – is the flow in the service; what do I do once I have set up my room, how do I find friends (I was unable to friend any of the other users), how do I decorate my room?”

Despite these limitations, he did say that “I guess I’m too eager – the service is in its early public beta.”

Primary Source: Bobba Home page

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In its recent press release Sulake Corporation, the parent company of Habbo, the world ‘s largest virtual world for teenagers, announced it has broken all previous records with sales 20% up in December 2008. As a result the company reached an annual revenue milestone of 50 million Euros (74 million USD) leading to profit; 4.8 million Euros (7 million USD) of EBITDA and a positive net result.

By year-end the Habbo community had also grown: 121 million Habbo characters had been created and the number of returning visitors increased by over 40%. Traffic to the virtual world also reached an all time high in December with over 11,5 million unique visitors.

Timo Soininen, CEO of Sulake Corporation explains:

“Our success in 2008 was a realization of the hard work we have put into Habbo. Constant site updates, usability improvements and a refresh of avatar clothing and accessories have all contributed to boosting our user experience and numbers. More teens than ever are visiting Habbo and they are staying longer.”

“We are confident that our Habbo business model, which is based primarily on user sales and supported by advertising, is a clear strength in the current economic climate. We do see opportunity to grow our advertising revenue with advertisers looking for targeted and cost effective social media solutions. Furthermore, IRC-Galleria, our social networking service for young adults, has continued to grow both in user and advertising revenue.”

In 2009 Sulake aims to continue driving growth and profitability. In addition, the company plans to extend its product portfolio into new platforms and target audiences with the launch of a new service later this year.

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