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Posts Tagged ‘Social Networks’

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New York’s attorney general, Andrew Cuomo, has charged that Tagged.com stole the identities of more than 60 million internet users worldwide – by sending emails that raided their private accounts. He plans to sue the social networking website for deceptive marketing and invasion of privacy.

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It’s one thing to post those hilarious pics of you and your drunken mates holding the generous breasts of a rented stripper at a bachelor party but it’s another when your potential employer checks out your MySpace before the interview. And peppering your FaceBook with profanities that would make a marine blush doesn’t help your chance of snagging a job.

Yet many people, especially the under-25 folks, have a total disconnect when it comes to the difference between a public a private post to a social network. By their very nature, social networks allow for a sharing of personal information, which can sometimes get down to incredible detail. However, they are, essentially, public forums. Unless you have an “invite only” site, your ideas, attitudes, desires and failings are there for the world to see.

And it’s not a bad thing to google yourself occasionally. Self-examination can reveal just what is being said about you on the net – and you get to see exactly what everyone else gets to see about you!

Barry Hurd of 123SocialMedia writes an excellent piece on the notion of online image management and how to avoid becoming a liability to yourself. Following a self-googling (yes, it does exist as an entry in the Urban Dictionary) you should analyse the data by asking yourself the following questions:

  • How did they do that?
  • Is it bad for you?
  • Is it correct?
  • Why is it there?
  • How can you change it?
  • How did you lose control of it?
  • What can you do about it?

He provides the following action steps:

Begin listening: learn how social media measurement can identify who, what, when, where, and why people are talking.

Step One: Understand how the web can damage or help your business.

Step Two: have professional social media profiles.

Step Three: explore more steps of reputation management. There are plenty of free options that can help protect your business (and you) from online crisis.

Step Four: continue to take action.

Another link to check is The Definitive Guide to Online Reputation Management from Scoreboard Media Group (SMG).

Primary Source: 123SocialMedia

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A recent study by the group TNS Global reveals that 58% of UK Internet users have met face-to-face with people they first contacted online. 45% had made telephone calls. The sample of 2,500 specific to the UK was a subset from a 27,522 person sample of 18-55-year-olds from 16 countries.

However, despite the apparent ease of social networking, many people doubt the true identity of our online ‘friends. 37% of respondents admitted that they cannot be sure of an online friend’s identity, and when it comes to interaction with families and real world friends, we still prefer to meet face-to-face – with email and online forum falling far behind meeting and phoning as the preferred way to interact.

Older people appear to have more online friends than younger. 24% of 18- to 25-year-olds’ friends are ‘online only’, which rises to 33% of 35 to 44-year-olds’ friends.

Presumably by the time someone reaches 90, he or she has no real friends just lots of virtual buddies who look like 18- to 25-year olds. Tragedy, anyone?

Primary Source: TNS Global

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